Mar 13, 2023
With Bridjet Morris, Influencer and Lifestyle Blogger
There was a time when we relied exclusively on newspapers, TV, or radio for the latest news updates. If we wanted information on the latest fashion and makeup trends, we’d spend hours gazing at colorful magazine ads or watching television commercials. But as magazine revenues plummeted and TV viewers began fast-forwarding through commercials, advertisers had to find new ways to get their products before the public. Thus began the golden age of the product “Influencer.” Influencers are all over the media, promoting product endorsements and touting the newest fashion trends. But what is an influencer and how can you become one? If you’re already in the public eye or a well-known celebrity, companies are beating down your door to get you to promote their products. But if you’re not a celebrity, can you still be paid to sponsor products? If you’re just starting as an influencer, how do you expand your following or find sponsors? If you want to learn what it takes to become an influencer and build a brand, then you’ll want to listen to my interview with popular women’s empowerment mentor and motherhood and lifestyle blogger, Bridjet Morris.
What You’ll Hear in This Episode:
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What exactly is an influencer?
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Bridjet’s 3 Es of blogging and influencing: Educate, Empower, and Entertain.
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Bridjet walks us through the process of developing her brand and how she finds companies and people to partner with.
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Should someone have a niche or can you be an influencer in a broad sense?
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Who inspired Bridjet to blog and create content?
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What are the qualities that make influencers successful?
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How does someone make money being an influencer?
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What does a motherhood influencer talk about?
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How does someone gain more followers?
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What are the common questions she gets?
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What does it mean to be a micro-influencer?
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What kinds of brand partnerships does she do?
Today’s Takeaway:
Unless you’re already a well-known celebrity with a huge social media following, you’re not going to become an internet sensation overnight. It takes a tremendous amount of time, dedication, and commitment to build a brand and become a successful influencer. You need to know your audience, be relatable and get them to engage with you. Especially if you want your followers to rely upon your sponsored product recommendations or tips on how to make their lives easier. As we’ve heard from Bridjet, once you’ve identified your platform and area of expertise, it’s important to establish that sense of authenticity that allows your audience to see you as someone they can trust, relate to, and connect with on a regular basis. It’s also important to recognize that you’re cultivating a community of like-minded individuals and sometimes it takes a village to validate and support each other. Remember every day is a gift and the gift we get from being vulnerable enough to reveal our true selves to others may very well encourage them to be just as real in return with us. I’m Florine Mark and that’s “Today’s Takeaway.
Quotes:
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“To be honest with you, I kind of think we’re all influencers in our own way.” — Bridjet
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“Honestly, it's just about having really vulnerable conversations because I think that's how my audience connects with me.” — Bridjet
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“My platform and my mission is to help inspire other women who feel alone and like they are the only ones going through something.” — Bridjet
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To be honest with you, my personal brand is ever-evolving, just like I am so you know just constantly cultivating that.” — Bridjet
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“The people that influenced me the most were the old school influencers, fashion bloggers.” — Bridjet
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“To be a blogger, you need to show some consistency, you need to use your voice, and you need to assert yourself as a thought leader.” — Bridjet
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“I try just to be authentic and honest. And that's, I think, where the true connection comes in.” — Bridjet
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